Today, I'm joined by Susie Moore, a Life Coach advice columnist for several of the world's largest media outlets. Susie has been obsessed with mastering the confidence game since her childhood. The one thing she knows is that having self-confidence is learned. She has made giving others self-confidence and the ability to lead an approval-free life. She is the author of multiple books, including her most recent Stop Checking Your Lights. Susie utilized her PR so well that she was noticed and picked up by traditional publishers.
"I feel like being an author and being in the media are two of the best things you can do for your business. Becoming an author is a natural extension of being in the media; they go hand in hand so well if you're a writer." Using guest blogging on another website is the "most frictionless" method of getting the word out about your book to your audience on a different platform. Susie utilizes this form of media and guest posts once a week.
On having a good network, Susie gives this advice, "When you have a couple people in your corner to promote you with audiences, you'll have to give them notice, assets, and make it clear what your book is about and with enthusiasm." Make sure to call in your favors when your book comes out and when you interview, know why your book will benefit their audience. Susie doesn't believe in hiring a publicist; she says, "you can do it all yourself."
Also, make sure to test without limiting your markets. If your brand crosses two or three different niches, make sure to market to all of those niches, not just one or two. The pivotal question to ask yourself is, “Can someone who is reached by this market be helped by what I have to say?” if your answer is yes, then Susie recommends that you go for that market.
Listen in to find out the most important factor in advertising yourself, two main reasons you may not be getting the response you want from your book promotion, and how to write a guest post that converts readers to buyers.
Show Notes
[01:57] Why Susie decided to self-publish her first book. [03:33] Where Susie focuses her attention when she is selling books. [05:45] The first platforms to reach out to when looking for book PR. [09:35] Why it’s important to get someone’s attention in the moment. [12:12] The essential part of getting PR is to have a good network. [13:50] The questions to ask yourself to find the right platform to post your book content. [15:51] Alignment of your book to another brand is the most important factor in deciding where to promote your publication. [19:55] Why editors like authors and content producers. [21:49] The most important factor in advertising yourself and your book. [25:35] Susie’s recommendations on how introverts can successfully market their book. [29:12] Two reasons why you may not be getting the responses you want from your book promotion. [31:00] How to write a guest post that converts readers to buyers. [33:40] Elements you need to write a good short tail (byline) in a guest post. [35:25] Ways to add value to other platforms to sell your book. [37:35] Susie’s advice to her former self.Links and Resources
Visit Self Publishing School Online SPS Free Training Course Visit Susie on the web Sign up for Get Rock Star PR Susie on Linkedin Tweet with Susie on Twitter Watch her videos on YouTubeSPS 259 Editing 101: Everything You Need To Know Before Hiring An Editor with Qatharina Wanders
SPS 258 $105k From My Book Launch Within 3 Months with Brian Luebben (From Passive To Passionate)
SPS 247 How To Format A Book + Atticus Overview & Deep Dive with Dave Chesson
SPS 256: Understanding AI To Grow Your Business (AI Deep Dive) with Chris Winfield
SPS:255 Brave Thinking & Growing Your Coaching Business with Mary Morrissey
SPS 254 Valuepreneurs, “Funderdome” & Publishing Before Your 60th Birthday with Steve Waddell
SPS 253 The Creative Process, Humor, And Becoming Prolific with Jon Acuff
Sold Out Coach + The Sage, Struggler, And Sherpa with John Meese
SPS 251 The 5 P’s Of Profitable Podcast Guesting with Dustin Riechmann
SPS 250 Network Marketing Lessons + “Go For No” Marketing Your Book with Ray Higdon
SPS 249 Using Your DISC Profile To Write & Publish A Book Successfully with Dr. Robert Rohm (Personality Insights)
SPS 248 The Jerry Springer vs The Oprah Approach To Writing About Tough Life Experiences with Paul Scanlon
SPS 247 Million Dollar Weekend: From $50 & A Weekend To $80M/Year In Sales with Noah Kagan
SPS 246 Using Atomic Habits To Write & Publish A Book, 4M+ Copies In 3 Years with James Clear
SPS 245 SPS Throwback Rich Dad Poor Dad & 46M+ Units Sold of his Self-Published Book (Robert Kiyosaki Interview)
SPS 244: When Faith Fails: Writing About Your Faith As A Christian or Pastor…with Dominic Done
SPS 243: The Advisor Breakthrough: Using A Book To Get Clients & Referrals with Shawn Sparks
SPS 242: Writing A Memoir On Your Health & Faith Journey with Karen Wilkinson
SPS 241: Get Scalable: Scaling Your Company Using A Book with Ryan Deiss
240: “The Empowered Woman” + Writing A Collaboration Book / Anthology with Marta Spirk
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