The BizBlog Show #06 (MP3 - 21.8Mb - 53min 07sec)
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On today’s show:

• Jeremy discusses his book Blog Marketing
• Why companies should implement blogs
• Why companies are afraid to implement blogs
• Jeremy’s definition of a blog (we agree to disagree)
• Internal blogging – how companies are using them
• Blogs and branding
• How to monitor the conversation
• Jeremy launched B5 Media
• Jeremy talks about his experience of being fired for blogging
• Blogging on company blogs vs. employees blogging on personal blogs
• B5 is adding new features.
• B5 wants to match one or two bloggers with readers. Interesting approach.
• Using the right tools to blog
• B5 realizes there is another audience – non-bloggers
• Conflicts of interest in the “blogging world”
• Jeremy answers the question: What’s the most important thing you apply from his book Blog Marketing to his business B5 Media
• Jeremy says “no comment” to an interesting topic