Just because something is cool, doesn't mean it shouldn't be measured. For today's show, we'll talk about podcasting Return on Investment and Return on Influence. Show notes:

• When to talk about ROI
• Your job revisited
• Reminder: What a podcast is
• Real world examples Return on Investment
• Return on Influence. . .
• Comparitive Influence
• Data Exposure
• Time Exposure
• Location Exposure
• Online Exposure
• Other Measurements

MP3 Link
Streaming MP3 Link

Technorati tags: corporate podcast, podworx, Podcast ROI

Author:  infopodworxcom

Duration: 17:04

Published: 2006-11-30

Tag: Business   Podcast