During the WRTW S/S 2008 fashion show, Gucci unveiled the fruit of the collaboration between Creative Director, Frida Giannini and award winning film director David Lynch — a unique edit of the television advertising campaign celebrating Giannini’s first women’s fragrance, Gucci by GUCCI and behind the scenes of its production. Director David Lynch counts Academy-Award nominations for "Mulholland Drive" and "Blue Velvet", as well as The Leone d’Oro alla Carriera at the 2006 Venice Film Festival amongst his accolades. “I wanted our first television advertising campaign to have that whimsical touch from a visionary film director such as David Lynch. I wanted him to capture the total essence of Gucci and I’m thrilled with the result”, says Frida Giannini of the collaboration with David Lynch. The campaign which was art directed by the agency REM, was filmed on-location in Paris, at the Musée National des Arts D’Afrique et D’Oceanie, featuring models Raquel Zimmerman, Natasha Poly and Freja Beha Erichsen. Set to the iconic “Heart of Glass” by Blondie, it marks a first-ever television advertising campaign for Gucci.

Author:  Gucci

Duration: 5:19

Published: 2007-10-04

Tag: gucci   guccci   gucii   fashion   style   luxury   Designer   Lynch