When it comes to marketing on the Web, dealers are often limited to what their providers are doing for them. With website providers, dealers are typically limited to the effectiveness of their provider’s conversion tools which are often online forms that users must complete. With CRM providers, dealers are often limited to email campaigns and auto responses. With portal classifieds, dealers are limited to lead generation. While these are all useful tools in the general marketing efforts of a dealership, they are difficult to tie together and measure from a collective effectiveness standpoint.

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