Do you remember a time when dealers didn’t have websites? How about when they didn’t have Internet departments, or didn’t invest into search engine marketing? Where were you during these periods when such new technologies were on the rise? Were you:

a.) Resistant to these “emerging trends”?
b.) Using them for the sake of it or because everyone else was?
c.) Assessing their usefulness and effectiveness to create a better tomorrow?

Like most good businesses, you are probably always seeking ways for the latest technologies to be molded and shaped to serve the needs and interests of your business.

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