Direct marketing is traditionally through regular mail, phone, and even fax. E-mail is also a direct marketing channel. More and more, direct marketers are integrating the on-line direct marketing channels.

Last Thursday, I was invited to address the Direct Marketing Association of Long Island (DMALI) on the direct marketing opportunities available through Web 2.0, blogs, podcasts, on-line communities, etc.

It was a 1-hour seminar with me and Abe Mezrich of Didit.com.

The full seminar will be on Google Video soon. The first 10 minutes is below. I cite the latest Nielsen ratings for on-line communities and blog platforms.

Of course, the 60-minute audio-book WEB MARKETING 2.0 goes into more step-by-step detail!