It’s growing at an exponential rate: But I’ve found there is still a humongous part of the professional world — especially accountants and financial advisors — who aren’t into blogging & podcasting because they feel it doesn’t apply to them.

First of all, they don’t quite understand the technology - and that scares them. And then, these professionals rarely take part in such media (blogs, podcasts, on-line videos, communities). And when they do (like many those reading this), it’s a foreign experience. Hint: You’re supposed to leave a meaningful comment, and link back to your website.

Moreover, the vast majority of CPA’s, bookkeepers, tax professionals, investment advisors, insurance brokers, and financial planners don’t know if blogging & podcasting will bring more qualified prospects and referrals. They don’t know - and they’re afraid it won’t work….

Here’s how accountants & financial advisors can use “Web 2.0 social media” to market themselves better, even with all the compliance & ethics regulations.

On Friday, I was invited by a large financial services firm to address this question, in context of personal brand marketing. The full 42 minute session will be on Google Video shortly… a juicy 10-minute excerpt is now on YouTube: