In contrast to simply donating dollars for PR benefit, in house altruism today means ubiquitous dedication to real causes. Dr. Larry Brilliant, Executive Director for Google.org, points out that effective business-backed giving means global outreach, partnerships with experts at the heart of solving problems, and a dedicated percentage of gross income to keep these projects afloat.

Author:  Stanford Technology Ventures Program

Duration: 00:57:13

Published: 2008-05-14

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