It’s pretty easy to imagine a new house or new car. Just pick-up a magazine or watch a TV ad and you are presented with a vivid image. Most advertising attempts to attach an emotion to a product to make it more compelling. There’s a reason for the attractive models in ads for fish sticks and deodorant. To achieve your own goals and desires, try to see yourself feeling the emotion that accomplishment will bring. Too intangible? Not to worry, Julia and I show you the way to...
more