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Business901
Implementing Lean Marketing thru Continuous Improvement Cycles.
Last Update: 2013-05-12
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2. Show me the Money – The Truth about Pe...In this enlightening podcast, N. Dean Myer discusses his new book, Internal Market Economics. Don Tapscott said it was “essential reading for executives interested in maximizing shareholder value or in running effective shared-services organizations.” Dean offers a fresh vision of empowered, entrepreneurial organiz... 5/6/2013 3. Patterns of Behavior affect ProjectsIn an earlier Business901 podcast, Lesson Learned in Project Management, Mel Bost and Idiscussed his thinking around Patterns of Behavior. I think you will find this short edition will add some excellent insight about not only the psychology of the Lessons Learned but also the role structure. This may have been my favorite part of the podcast. Amazing similarities to Dr. Deming’s work and Sys... 5/1/2013 4. Lesson Learned in Project ManagementAre you good at closing out a project? By that time most of are so happy to see it completed that the drudgery of going back to point fingers and establish blame is the last thing we want to do. However, the greater value, even more than the actual project so... 4/29/2013 5. Customer Monitoring w Six Sigma Marketin...The Monitoring (Control) stage is where you learn how to put monitoring systems into place to ensure that their competitive value proposition accomplishes what is intended. This control effort focuses not only on the more strategic value proposition, but also can be set up to monitor specific transactions such as sales, repairs, inquires and other customer experiences. This monitoring process acts as a trip wire, providing information where there are potential people, product of process issues that re... 4/12/2013 6. Customer Retention w Six Sigma MarketingThe Retention (Improve) stage could also be called the Enhancement stage. For value leaders, the focus should be on enhancing value to sustain their leadership position. Extending the gap between the value an organization provides and the value provided by the nearest competitor can lead to best in market status. Value followers will want to improve those elements of the value creation and delivery system that will close the gap. This is when organizations need to enhance or improve their competitive ... 4/12/2013 7. Customer Acquisition w Six Sigma Marketi...In the Acquisition (Analyze) stage you will use primarily the Competitive Value Matrix to guide you through the delivery of value delivery. An organization’s value is relative to that of its competitors. This is part of the buyers’ comparative calculus in assessing where to buy. The buyer is asking a simple question: “Is this brand worth it?” By understanding your organization’s competitive value proposition, leaders can make better decisions regarding market share growth.
5 Cs of Dri... 4/12/2013 8. Customer Value w Six Sigma MarketingIn the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all operational and strategic initiatives undertaken by the organization. The VOM replaces agendas, hunches and strategic guessing as the guiding factor in growing market share. Value has been shown to be the best leading indicator of market share and top-line revenue growth. Learn how to use superior value creat... 4/12/2013 9. Customer Identification with Six Sigma M...The first step in the 5 Cs of Driving Market Share is identifying specific products or markets that offer the organization its best options for growth. You will learn how to evaluate products and markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the organization. When completed, you will eschew the notion that a company can be everything to everybody, and instead focuses on key market opportunities. This occurs in the Define... 4/9/2013 10. Using the One Page Project ManagerIn this Thursday edition of the Business901 Podcast, Mick Campbell co-founder and Managing Partner of OPPM International discusses the most recent book, The New One-Page Project Manager: Communicate and Manage Any Project With A Single Sheet of Paper. This replaces the first book ... 4/9/2013 Page 1 of 10  100 Episodes
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