Sales Lead Management Association Radio

Strategic alliances can occur in the strangest places. One great resource to consider are your direct competitors. If you’ve seen, “Miracle on 34th Street” you’ll remember Kris Kringle directing the mother to Gimble’s over Macy’s because Macy’s didn’t h...

Jim Obermayer and Paul Roberts discuss the all-important topic of why salespeople don’t follow-up sales lead and what can be done about it. James W. Obermayer is a principal in Sales Leakage Consulting, Inc., an Orange County, California based sales and marketing strategy consulting firm and a principal of Cerius Consulting. He specializes in helping small...

Exhibiting- It’s all about Leads! Forget branding, shows must create leads, leads and more leads. Sometimes exhibit management forgets why they are going to exhibit.  Everything at the exhibit is meant to create int...

Host Jim Obermayer and his guest Tom Judge tackle the thorny issue of not just how to create inquiries and leads, but leads that actually close.    As Vice President of Direct Marketing Partners, Tom has solved this problem with some of the largest high-tech companies in business to business; and also some of the most modest in size.  Leads that close is a problem for all companies regardless of size.

Host Jim Obermayer interviews Jeanne Hopkins CMO of SmartBear on this volatile topic.    In this fast paced interview, they discuss why creative right brained marketers must become more analytical and left brained in their approach to marketing metrics and measuring the ROI for their pro...

Join host, Jim Obermayer as he and Ellie tackle one of her pet peeves. This is a topic she’s passionate about - purchasing email marketing lists. Just don’t do it. About Ellie Miram: Being a marketing manager in an organization that generates more than...

SLMA Radio interviews Anderson Crosby president of Relecom, Inc.   Host James Obermayer asks Anderson why he developed a reporting tool when so many are available within CRM and Marketing Automation programs.   Who uses the tool more, advertisers, agencies or publishers?  How easy is to...

Sparking debate and fostering the next generation of professional women through advocacy, mentorship and business moxie is what Juliana Lukasik can bring to your next conference. You’ll want her unique perspective as a expert in high-profile, international product launches and a lead...

Why worry about your online reputation? Host Jim Obermayer interviews Barry Lieberman, On-Line Reputation Expert.  We will ask Barry about the 5 Myths about Social Media and your online reputation. Should anyone really care about odd-balls making stupid comments abou...

Susan Finch interviews Christine Crandell, President of New Business Strategies. During their discussion Christine covered the differences between l...