Pre-owned Insights: Shift your pre-owned sales into high gear

A year ago, many powersports dealers were scrambling to provide their customers with pre-owned equipment while manufacturers worked through supply chain issues limiting their ability to provide new vehicles. Today, supply issues have largely normalized, and dealers may find themselves with excess used inventory on their hands. 

As once-red-hot values decline, dealers may be underwater with their pre-owned inventory even as they continue to pay carrying costs—a double whammy. Sound familiar? If so, this podcast is for you. You’ll get pointers and insights that help you rev up your pre-owned sales to the benefit of your bottom line—all while zeroing in on your customers’ needs and providing them with the service that helps set you apart from the pack. 

Episode 4 Pre-owned Insights based on “Powersports Enthusiasts: Market Insights,” conducted by Synchrony, July 2022. 

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