It should come as no surprise to regular listeners that I take a very strategy-driven approach with my work. A little while back I connected with today’s guest, and as we chatted it soon became apparent that the “strategy first” approach is something we share, and that we both implement in our respective professions. Today, you’ll hear us chat about how strategy and branding come before a website — and how most people think of the website as a thing that leads those, but it's truly just one piece of implementation.
I’m thrilled to be welcoming today’s guest: Kelsey Gilbert-Kreiling, the cofounder of Week of the Website. With over 700 successful site launches to date, Week of the Website aims to be the most creative, trusted and loved Squarespace agency for industry innovators. Week of the Website has worked with groundbreaking artists, industry innovators, game-changing political advisors, creative leaders and just all around awesome people.
Kelsey drives business development and sales for Week of the Website, and loves working with clients to help them synthesise their ideas and make them real. She’s all about breaking down barriers between her clients and their websites, and gets super excited to work on projects featuring authors, travel, hospitality and design, but also likes digging into innovation in professional services. As the Fearless Leader of the Week of the Website design team, Kelsey loves coaching and supporting developers as they help make their client’s website dreams come true.
When she’s not working, Kelsey loves spending time with her son and her husband in Chicago. Lately, she’s making her way through a cosy knitting project and reading The School for Good Mothers by Jessamin Ward.
TL;DR — episode links:
You're invited to the Brand values, not bland values! roundtable
Creating a positive + profitable community culture w/ Jennifer Battle
Celebrate being a slow-motion success story w/ Laura Robinson
My Authority Magazine interview!
Don't be intimidated by Linkedin w/ Petra Fisher
Branding vs. design vs. marketing — a quick guide
Niching from within w/ Rachael Cumberland-Dodd
Human is the only move left w/ Rachel Allen
Real is rare: let's reclaim authenticity
Are you building a shallow brand?
The importance of a human approach to branding in 2023 and beyond
OMG! It's a rebrand!
The Brand values, not bland values experience w/ Stephanie Graham
Stand out by being yourself w/ Maddie Peschong
The building blocks of trust
Position yourself as a pioneer — even as an introvert w/ Suzi Gray
You can't rush quality
Brand it! spotlight with Lynn Dutrow
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
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The Commercial Edge: Unleash the Power of People
Organic Marketing Simplified- Business growth strategies, SEO marketing, SEO tips, podcast SEO, make money podcasting
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays