In this episode of Advertising Is Dead, Varun is joined by Arjun Vaidya, Founder, Dr. Vaidya's. He talks to us about building Dr. Vaidya's, trial and error with various strategies and approaches and in the process understanding the consumer, taking Ayurveda to urban Indians and beyond, and building for Bharat. Further, he deep dives into experimenting with D2C, how brands can leverage this piece of marketing to their advantage, and his experiences so far.
You can connect with Arjun on LinkedIn | Instagram
Check out Dr Vaidya's at their Website.
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube channel
The show is available across platforms:
Spotify | Apple Podcasts | Google Podcasts | JioSaavn | Gaana | Amazon Music
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Do follow IVM Podcasts on social media.
We are @IVMPodcasts on Facebook, Twitter, & Instagram.
See omnystudio.com/listener for privacy information.
Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 2)
Then & Now of Podcasting & Advertising ft. Amit & Kavita (Part 1)
Kaushik Mukherjee on The Journey & Evolution of SUGAR
Destigmatising Absorbent Hygiene Products For Elder Care ft. Kartik Johari
Crossover Episode: AiD X Think Fast: Founder to Founder ft. Suchita Salwan
Your Phone is Your Production Studio ft. Nicola Mendelsohn
Personal Branding & the Communications Landscape with Karthik Srinivasan
Twitter Trends Report 2022 with Rishabh Sharma
Enabling Creators through Community & Spaces with Azaan Feroz Sait
HDFC Investverse E1: Preparing to be Unprepared ft. Varun Duggirala
Blending Fitness & Tech with Ketan Mavinkurve
Abhishek Patil on Problem-Solving Brand Growth through Community
Minu Margeret on the Importance of Community Building for a Brand
Anurakt Jain on Building a Capital Platform that enables Growth for Businesses
Shephali Bhatt on the Evolution of the Creator Economy
The Metaverse & Virtual Experiences with Piyush Gupta
Aayushman Sinha on the Growth of Musicians as True Culture Drivers
Guilt-free snacking with Suhasini Sampath
Manish Pandey on The Creator Economy
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money