21: Marketing Journey: From Hesitance to Strategy

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In this episode of Accounting with Confidence, I provide an update on my journey of improving my marketing efforts since launching the podcast in winter 2022. I reflect on my initial struggles with marketing and my progress, including taking a marketing class and building referral relationships. I discuss my decision to implement a cohesive and sustainable marketing strategy for 2025, the lessons learned from a marketing audit, and my plans to integrate the podcast with my accounting practice. I emphasize the importance of consistency, focusing on what makes my business unique, and leveraging my passion to create effective marketing messages. I also share my commitment to setting focused time for marketing tasks and embracing progress over perfection. Join me as I navigate the challenges and excitement of enhancing my marketing approach.