Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.comFinding Peak podcast: https://linktr.ee/ryan_hanleyWhat if you could get famous without anyone knowing you're marketing? It's not magic; it's the hidden art of Public Relations.In this episode of Finding Peak, Ryan Hanley sits down with Mickie Kennedy, the founder of eReleases and a 25-year veteran of the PR industry, to pull back the curtain on "credibility engineering." Mickie reveals why press releases—a tool many have written off as d...
Spartan philosophy, built in the black-ops lab of business: https://www.findingpeak.com
Finding Peak podcast: https://linktr.ee/ryan_hanley
What if you could get famous without anyone knowing you're marketing? It's not magic; it's the hidden art of Public Relations.
In this episode of Finding Peak, Ryan Hanley sits down with Mickie Kennedy, the founder of eReleases and a 25-year veteran of the PR industry, to pull back the curtain on "credibility engineering." Mickie reveals why press releases—a tool many have written off as dead—are more powerful than ever for small businesses, entrepreneurs, and content creators looking to build massive brand authority.
Forget what you think you know about PR. Mickie shares the counter-intuitive strategies that get results, from the psychological power of a contrarian take to the "Pill in the Cheese" method for getting media coverage without anyone realizing you're pitching.
In this episode, you will learn:
- The Hidden Art of PR: How to generate buzz and media attention that feels organic and earned, not paid for.
- Credibility Engineering: Actionable steps to build unshakeable authority in your industry, even if you're just starting out.
- Viral Storytelling Secrets: The truth about eBay's fabricated origin story and how you can craft narratives that journalists can't ignore.
- The 17% Sales Bump: How a simple "brag book" of press clippings led to a 17% increase in sales for a local carpet company.
- AI-Powered PR: How to use AI the right way to craft compelling press releases, and the one prompt you should never use.
- Contrarian Authority: Why taking an opposing viewpoint can instantly make you appear smarter and more credible to your audience.
If you're ready to stop shouting into the void and start getting the attention your business deserves, this episode is your roadmap.
This is the way.
Connect with Mickie Kennedy:
- Free PR Masterclass: https://ereleases.com/plan
- Website: https://eReleases.com
This show is sponsored by:
- Roam: The #1 Remote Office Software in the World: https://ro.am/ryan-hanley/
- OpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opus
- Riverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riverside
- WhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflow
- CaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsapp
- Perspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspective
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