Our host Yanni Andreopoulos talks to the CEO of PumpJack Dataworks, Nick Goggans. They discuss the founding of the company, why data is valuable for sports teams and how they are helping the industry to glean more value from it. They chat through how measurement and marketing are merging and how sports teams could become subscription businesses, meaning that the value of the data they own could become a vital part of the balance sheet.
Professional Triathletes Organisation: Using tech to take triathlon mainstream
MLS Innovation Lab: Nurturing tech to grow the league
The evolution of sports sponsorship
Monterosa: powering fan engagement for sports' leading rightsholders
Monarch Collective: going all in on women's sports
Levellr: building communities of superfans in sports
Reviewing our trend predictions and looking ahead to 2024
Ryan Sports Ventures: investing in people that change the game
BMW, Karta and marketing in the metaverse
RX3 Growth Partners: consumer investment alongside athletes
The role of machine learning in sports, and how to build an AI startup
WISE Ventures: supporting the evolution of next-gen businesses
How star signing drive fandom, and is short-form content king?
West River Group: investing in the global innovation economy
The new social media landscape, and the evolution of pre-season tours
Techstars: accelerating startups across sports and tech
The Women’s World Cup, and the ‘Netflixication’ of sport
Where Sapphire Sport will invest its second fund
Apex Capital: investing with the world’s best athletes
How Covatic’s privacy-first approach to advertising can disrupt sport
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