Digital Marketing That Puts People First
Business:Marketing
With degrees in law AND advertising, Amanda Little is a family lawyer with a difference.
As you'll hear in our fascinating and at-times hilarious interview, she’s an innovator, a breaker of glass ceilings—and an incurable entrepreneur who’s known to buy domain names on her holidays. She's the “ten-new-ideas-before-breakfast” type.
Amanda shares what made her step away from a big city law firm to start out on her own, and how she juggles being a wife, a mum, a lawyer and a business owner at the same time.
You’ll hear about her approach to hiring, budgeting and business growing pains; why workplace shenanigans are high on her agenda; and how Amanda’s nearly-all-female team survived COVID-19, after "falling off a fiscal cliff". Together they led the way in finding new ways for lawyers to operate.
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KEY MOMENTS IN THIS EPISODE:
07:15 – Amanda talks about some of the areas of business where lawyers often struggle.
10:14 – Both James and Amanda recall their first hiring experiences, and what made those early staffing decisions a success.
14:25 – Amanda shares why being a flexible, adaptable workplace is so important to her – and how it’s attracted brilliant staff.
18:28 - The growing pains and keys to growth in Amanda’s early years in business.
23:35 – How manage an overactive creative brain that is always coming up with new ideas.
27:55 – Surviving 2020: “We fell off a fiscal cliff, the work dried up instantly.”
30:37 – Amanda realized she was losing money by hiring too many juniors, and had to undergo a major paradigm shift.
35:24 - Amanda discusses the value of investing in outsourcing.
36:51 – A fun workplace is one that staff don’t want to leave – Amanda shares how she’s created a culture of fun.
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LEARN MORE
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22
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