For years, student athletes have not been able to directly participate in the licensing of their name, image and likeness (NIL). But not for much longer. As a result of multiple lawsuits filed by student athletes over the past 15+ years, more permissive NCAA rules are under consideration and new legislation in several states is about to go into effect this summer, which would allow college athletes to start reaping financial benefits from exploiting their NIL rights. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Matt Reece, counsel and director in our digital and technology group, for a discussion about the immense opportunity, and also some newfound risks, for both brands and athletes.
Episode 27: Demystifying Junk Fees: What they are, regulatory considerations, and B2C marketing implications
Episode 26: Climate Regulations: Risks and Opportunities for Companies
Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 2 of 2
Episode 25: Examining the FTC’s Final Updates to the Endorsement Guides: What Marketers Need to Know – Part 1 of 2
Episode 24: AI-Generated Marketing: Who Owns the IP?
Episode 23: Understanding the Changing Regulatory Landscape Under an Activist Federal Trade Commission
Episode 22: Global Social Media Campaigns – Challenges of Working With Global Influencers
Episode 21: Navigating the Post-Dobbs Landscape: Impacts on Advertising and Data Privacy
Episode 20: Navigating the College Athletics NIL Boom: Building a Successful NIL Program
Episode 19: A Closer Look at the Proposed Amendments to the FTC Endorsement Guides: Key Takeaways for Advertisers
Episode 18: Right of Publicity in the Digital Age: What Brands Should Know About Publicity Right and Consent
Episode 17: Get Your Brand in the Game: Opportunities for Marketers in Esports and Gaming
Episode 16: Recent Developments in State Automatic Renewal Laws and Compliance and Enforcement for Marketers
Episode 15: Reflections on 2021 and a Look Ahead at 2022
Episode 14: Supply Chain Bottlenecks and the Impacts on Retailers During the Holiday Shopping Season
Episode 13: Advertisers Beware – A Discussion With Bryan Schneider About the Reenergized CFPB’s Enforcement Priorities
Episode 12: Special Mailbag Episode – Perfect Balance’s One-Year Anniversary
Episode 11: The Future of Loyalty Programs: Trends to Watch, Tips for Innovating
Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money