Consider this episode a masterclass in brand storytelling, courtesy of Kate Hamilton and Emily Ames, co-founders of content and communications agency Sonder & Tell, which specialises in helping brands craft their messaging and figure out how best to communicate with their customers. Since setting up Sonder & Tell two years ago, the pair have worked with clients that range from food startups to sexual health apps, and earlier this year they teamed up with fashion brand Jigsaw to publish an anthology of essays by some of the UK’s leading female writers.
On this episode they share vital tips for brands trying to figure out how to do ‘content’ properly, addressing everything from the importance of creating a strong brand narrative (and how to do that), to why so many brands seem to keep getting it wrong. Plus, find out what to expect when it comes to getting a service-based business off the ground, as Kate and Emily share what they’ve learned about business development, setting their rates, and figuring out which clients and projects are going to be more trouble than they’re worth…
Follow Sonder & Tell on Instagram (@sonderandtell) or head to their website sonderandtell.com
For flexible, full-service office spaces, check out our episode sponsor Storey: storey.co.uk
For more career-related ideas and advice, join the Women Who community by signing up at www.womenwho.co, or follow @oteghauwagba and @womenwho on Instagram and Twitter.
042. Ashley C. Ford. Class Transition. Money And Identity.
041. Anna Sale. Conflict Over Money. How To Talk About It.
040. Lucy Moon. The Influencer Economy. Dealing With Scrutiny.
039. Clare Seal. Getting Into Debt. Getting Out Of Debt.
038. Yomi Adegoke. Buying A Flat. Class And Race.
037. Vicky Spratt. Renting And Homeownership. Class And Social Mobility.
036. Mona Chalabi. Money Dysmorphia. Cultural Attitudes To Money.
035. Ann Friedman. Negotiating Your Rates. Self-Employment Finances.
BONUS EPISODE: We Need To Talk About Money (Extract)
034. Paris Lees. Class Transition. Gender And Identity.
033. Pandora Sykes. Modern Dilemmas. Ambition And Success.
032. Amy Fraser. Building A Community. Recovering From Trauma.
031. Anna Wiener. Toxic Startups. The Truth About Tech.
030. Emma Dabiri. Inventing Whiteness. From Allyship to Coalition.
029. Sirin Kale. Career Pivots. Government Accountability.
028. Sarah Jaffe. Hustle Culture. Exploitative Bosses.
027. Marjon Carlos. Working In Fashion. Conversations About Race.
026. Penny Martin. Women’s Media. Celebrating Peculiarities.
BONUS EPISODE: A Feminist State Of The Union.
025: Elaine Welteroth. Harnessing Ambition. Navigating Office Politics.
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