The idea of posting and relying on customer reviews comes from the fifth law of trust: that trust is transferrable. If you trust one person, who trusts another person, you may trust that other person too.
The better business bureau (BBB), Amazon, Google, and many other companies use such reviews. Before you buy almost anything, before you download a song, go to a movie, or book a hotel room, you check reviews. You buy if you see positive reviews, and you don’t buy if the reviews are bad.
But is that trust justified? Should you trust people you don’t know? In this episode, I will share some of the dangers with relying on customer reviews, but will also discuss other aspects of it, as well as give you ideas on how to know if you can trust reviews, and how to increase the reliability of such reviews.
S13E4: Why do we Trust Brand Names? The Trust Premium of Brands
S13E3: Why People Lie: The Science, Psychology and Consequences
S13E2: Building TRUST in Teams
S13E1: Borrowed TRUST and the Power of Referrals
S12E12: How to Choose a TRUSTED Coach
S12E11: If you TRUST me, does that mean I have to TRUST you?
S12E10: Do You Want to be TRUSTED by EVERYONE?
S12E9: Breach of Trust: "Bestselling Authors" and the Death of Professional Integrity
S12E8: Fairness, Symmetry, and TRUST
S12E7: Trusting the Skies: 3 Stories of Trust in Aviation
S12E6: Artificial Intelligence, Deep Fake, and TRUST
S12E5: How to Leave a Toxic Work Environment and Not Lose TRUST
S12E4: Broken Promises, Shattered TRUST: Why Don't We Trust Politicians?
S12E3: TRUST Attitudes, a few research findings
S12E2: Timing is Everything, Including in TRUST
S12E1: Can You TRUST an Artificial Intelligence Avatar
S11E12: Why I Don’t Do End-of-Year Planning
S11E11: Trust and Authenticity: The Vicious Cycle of Fake Apologies
S11E10: TRUST, Negotiations, and Contracts
S11E9: TRUST and Doing the Right Thing When Nobody Watches
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