Athletes are often asked to put their name behind a brand, or want to commercialize their own brand. When this happens, it is important to consider various legal measures to ensure your name and your brand are protected. Spoiler alert: a quick search on the US Patent and Trademark Office’s website isn’t all you need to consider! In this episode, Luke talks to colleague Liane Rousseau about the factors athletes need to consider when their name or a logo is trademarked.
Read the full episode transcript here.
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NIL: An athlete’s perspective
Let the madness begin
Why an athlete needs their own lawyer
The new digital trading card: Understanding NFTs
NIL collectives – Are we in the wild, wild west?
Representation of Black coaches in the NFL
Happy holidays!
NIL deals: When things go wrong
Giving thanks
Investing in a business? Here’s what you need to know!
Financial advisors: Managing the team around you
On the horizon: Student athletes as employees?
Real estate deals: How to manage risk
The realities of NIL
Having a Defined Decision-Making Process for Business Investments
Thoughts on Navigating NIL
Where is NIL Going?
Franchises – What You Really Need to Know
Protecting Your Possibilities: One Year in the Making!
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