Prototyping is a vital part of the development process, and we discuss why they are necessary not just as a proof of concept. Prototypes are essential if you want to approach investors as 2D sketches and even 3D models will not typically impress the people you need money from.
Scot explains how prototypes can be used for testing your theories, giving ‘life’ to a design, raising funds, and can be used for marketing purposes.
We discuss the costs involved in producing a prototype and the different materials used.
Scot talks about how he used a $2 teat from the chemist to revolutionise the packaging industry that has saved billions in litres of waste liquids.
Hamish discusses the use of prototyping in marketing material and how you can use digital modelling, however, there’s no substitute for tangibility.
Special Guest: Helen Brown
Special Guests: David Cotton and Stewart Gow
Concept is King
Staging & Launch Strategy
People Skills with Special Guest, Mark Thomson
Cybersecurity & The Coronavirus
Brand Guidelines: Waste of Time?
Entrepreneurs : What It Takes
Invention vs Industrial Design
Mindshare vs Marketshare
Special Guest: Sarah Barnes
Special Guest: Allan Morris
Fundraising. ‘Money is Project Fuel’
Belinda Vesey-Brown | Part 3
R&D Grants & Tax Rebates
Crowdfunding, Company Structures & Tax Rebates
The Naming Episode: The ‘Black Art’ of Creating Names
Belinda Vesey-Brown | Part 2
Belinda Vesey-Brown | Part 1
Brand Structures
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