After working for Interbike for years, PressCamp founder Lance Camisasca jumped ship from the largest cycling tradeshow in North America to launch a smaller, more intimate event. PressCamp pairs brands and journalists in one-on-one meetings that not only allow better stories to be told, but also for relationships to be built that advance both party's interests. The concept proved so popular, ECRM purchased it but kept Lance and his team on to continue to run it and grow the concept to serve other industries.
We talk about how the PressCamp concept came about, how he wrangled the necessary interest from both sides of the table to encourage more brands and more journalists to show up, and the power of a good checklist and timeline. If you're thinking of launching an event or event management business, there are plenty of great lessons to be learned from our conversation.
For complete show notes, find this episode's companion blog post at TheBuildCycle.com.
Ep #075 - Maximizing work-life balance & profit w/ Bike Connection Agency
Ep #074 - Lifestyle Businesses are Hard! w/ Endurance Sports Wire
Ep #073 - Creating the Entrepreneurial Growth Mindset w/ Joe Trodden
Ep #072 -Tiny Earth Toys' subscription toy rental service
Ep #071 - Magma Magazine App co-founder Jake Warner
Ep #070 - The Build Cycle is BACK!!!
Ep #069 - How to work with a PR firm w/ Verde's Kristin Carpenter
Ep #068 - Get Unlimited Content Marketing Ideas w/ Melanie Deziel
Ep #067 - How to start a conference w/ AppsEvents' Dan Taylor
Ep #065 - Launching a price-point consumer brand w/ Tifosi's Joe Earley
Ep #065 - Wolf Tooth Components on product ideas & work-life balance at startup
Ep #064 - How to build brand community like a local
Ep #063 - How to launch a CBD product w/ Hemp Daddys Caleb Simpson
Ep #062 - How to Grow & Lead a Real Business w/ Bluffworks' Stefan Loble
Ep #061 - How to Delegate Like a Pro with Belay Solutions' Bryan Miles
Ep #060 - How to Assemble an A-Team w/ Stryve Co-Founder Gabe Carimi
Ep #059 - Surprising benefits of Sales Systems w/ Cirrus Insight's Brandon Bruce
Ep #058: How to Eliminate Naysayers w/ Jeffrey Hayzlett
Ep #057 - Women leadership, family business, marketing & more w/ Santini SMS
Ep #056 - Quit Being a Wantrapreneur & Start Now w/ AppSumo's Noah Kagan
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays