Everybody talks about brands and branding, but not a lot of people really fully understands what it means.
In this episode, come with me on a journey to get a sound foundation on brands and branding: we will explore the definition of branding, how to use brand principles into practice, the difference between branding vs marketing, my 3Cs to create an effective brand messaging statement, as weel as talking about the impact of brands as it pertains to culture, and visa versa, and the human essence.
2 amazing books that I highly recommend on branding that I mention in this episode:
The employee is now the customer -- Anne Erhard
The Interconnectedness of brands, purpose, and people -- Sandy Skees
Shifting for Good in 2021 - Touseef Mirza
The core of branding is belonging -- Patrick Hanlon
Facing the business intricacies of purpose -- Margot Brandenburg
Real creative advertising begins with self-awareness -- Shannon Washington
Brand positioning for the awakened audience of 2020 - Touseef Mirza
Being a strong and tender leader in the age of #BlackLivesMatter -- Monique Nelson
Change begins with empathy -- Maria Ross
The pandemic pause effect - Touseef Mirza
Humanizing technology for genuine growth -- David Ryan Polgar
The heart of inclusive UX and design -- Regine Gilbert
Personal branding from the inside out - Touseef Mirza
3% Conference 2019 Takeaways -- Anaka Kobzev
Google search bar insights -- Janneke van Geuns
Adweek 2019 takeaways -- Brooke Vines
Welcome! - Touseef Mirza
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