Funnelocity: the B2B Sales and Marketing Podcast
Business:Marketing
When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you haven’t covered the basics. Join us as marketing technology expert Anvi Bui teams up with Enrico to talk us through the basic foundations of a successful B2B Marketing Strategy, provide some real world examples and encourage us to wear that ‘I am basic’ badge with pride.
S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets
S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre
S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost
S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process
S1, Ep8: Effective B2B Sales Development in a Work from Home World
S1, Ep6: Is The Funnel Dead?
S1, Ep5: Schneider Electric's Model for Supercharging Sales and Marketing
S1, Ep4: The Sales Engagement Tech Revolution with Simon Daniels
S1, Ep3: Sales & Marketing Alignment in the time of Covid with John Steinert, CMO of TechTarget
S1, Ep2: Building a Successful BDR Team with Tom Stearns
S1, Ep1: 30 Days of Webinars with Emma Westley
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