Ever the optimist, Award-winning Magician, Scott Tokar, is looking forward to the irreplaceable trade shows he is a part of regularly. His corral of other performers know they can adjust and do online appearances, but nothing replaces the barker at a trade show driving people you never reached before to hear your message through entertainment. This episode of Rooted in Revenue first appeared on SLMA Radio. Susan Finch interviews Scott to talk about adjusting, the value of performers to help carry the "hosting" load at virtual and in-person events, as well as how you can plan for when in-person events return or how to stand out with your hybrid or virtual event.
----more----
About Susan's guest:
Scott Tokar, CEO Corporate-Fx Trade Show Magic Group
Scott Tokar is unique among magicians, having focused solely on corporate entertainment (Infotainment) and visual communication, he is known today as a “specialist” in tradeshow magic and sales meeting motivation. Unlike his magical colleagues, Scott does not perform in nightclubs, at kids' birthday parties, or picnics.
Building a Sustainable Tech Stack - Do you still use it?
Visionaries & Integrators: Navigating the Generalist vs. Specialist Hiring Maze
Love, Hate, Delegate: Transforming Your Business Through Delegation
Mastering Growth: 4 Signs You Need a Business Asssessment
Prioritize for Profitability: Establishing Foundational Systems for Business Growth
You Can't Manage What You Don't Measure
From Chaos to Clarity: A 3 Step System to Organize Your Business with Debi Davis
Customer Intelligence Fuels Growth - The Overlooked Metrics
Runway to Lift-Off: Rapid Product Launch
Stories Forge Trust, Vulnerability Connects People
The Digital Handoff: Digital Asset Transitions for Your Organization
Career Conversations That Drive Engagement and Success
Trust and Control: Demand Generation for Today’s Buyers
Strategizing AI Adoption: An Ethical Roadmap for Businesses and Schools
You Can Work Full-time AND Be a Published Author
Fostering Psychological Safety: A Key to Company Success
Skills Needed to Drive Performance Through Effective Coaching
Preventing Management Failure: Immersive Simulations Offer Solutions
Mastering Competitive Analysis for Sales Success
Achieving Competitive Advantage Through a Comprehensive Competitor Analysis
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast