Digital Marketing That Puts People First
Business:Marketing
It’s the perfect story of a Stay at Home Mum with a hobby that goes viral. But peek behind the beautifully curated Instagram feed to hear about the real-life journey which has taken Wild Indiana from a back bedroom operation to a national brand.
It all started with a play gym made by Laura’s husband, Luke. With nine months maternity leave ahead of her, Laura began selling a few on Instagram.
Then she happened upon a certain silicone baby's bowl, and entered the importing game.
When Covid hit and an Instagram influencer shared a post, Wild Indiana went viral - reaching seven figures and a social following of over 34,000.
Laura’s story of courage, tenacity, and a heart to help other mums - is incredibly inspiring.
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KEY MOMENTS
03:48 - Laura discovers her knack for selling on Instagram, before the rest of the world catches on.
07:46 - A new product range enables Laura to support and encourage mums, while building a successful business.
12:17 – Laura enters the world of importing and overseas manufacture.
13:00 - Sales triple when an influencer shares an Instagram post – and Covid helps online purchases to soar.
17:00 - Time to move house. The back room just isn’t big enough for this growing business!
19:31 - After a few kinks along the way, Laura is grateful to the forgiving customers who have stuck with Wild Indiana through the growing years.
22:17 – From a painful experience, Laura reshaped her business.
24:00 - Laura shares some tips for Instagram marketing.
29:29 - When the rubber hits the road, Laura revisits her motivations, and her idea of success.
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LEARN MORE
S3 Ep 05 | Andrew Coffey | Mater Foundation
S3 Ep 04 | Lucy Weil & Beth Rivers | Hope 103.2
S3 Ep 03 | Mike Jeffrey | Revolutionising Aged Care: Tech Innovations At Pluss Communities
S3 Ep 02 | Vicki Fletcher | Flight Centre - Global Content & Creative Leader
S3 Ep 01 | Audrey Barucchi | Making More Marketing Human
Ep 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.
Ep 09 | Keyword Strategy Made Easy
Ep 08 | Planning for Next Year - 12 Days of Christmas
Ep 07 | 4 Stages of the SEO Exploration Process
Ep 6 | The Digital Marketing Playbook
Ep 5 | 3 Components of an Effective Digital Marketing Strategy
Ep 4 | 6 Steps to Understanding your Customer
Ep 3 | Should I DIY Facebook Ads?
Ep 2 - Are Your Competitors Beating You?
Ep 1 - 3 Tools To Keep People On Your Website Longer
Bonus Ep. 3: 7 SEO Action Items To Do Today
Bonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google Ads
Bonus Ep. 1: The Top 7 Questions About Google Ads
Season Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 Interviews
Transforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22
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