This is the fourth in a 5-part series and we're continuing on through the business concepts in my book Leading the Starbucks Way: 5 Principles to Connect with Your Customers, Your Products, and Your People.
In the context of my principle, Mobilize the Connection, I talked with, then CEO of Starbucks, Howard Schultz about digital transformation. He noted, “We started before there was a digital revolution; the third place was our stores. Our mobile focus has evolved to the point where everyone is getting primary information and communicating in a way that was nonexistent before. I don’t think any enterprise or organization can exist in the future without having a primary relevant position in the minds and hearts of people through a digital platform. Many brands will come and go in terms of relevancy and trust in the digital world, as trust and relevance will be harder to maintain digitally than through a physical presence.”
Does your digital strategy integrate multiple approaches to engage people across a mass-market and individually?
Navigating Growth and Innovation: Insights for Your Business
Injecting Fun into Your Business Culture: A Lesson from Zappos
Elevating Customer Service: A Guide for Business Leaders & Managers
Maximizing Customer Loyalty: Lessons from the Tech Industry's Best
How to Building Customer Loyalty Through Service Recovery
Are You Glocal?: How to Balance Brand Consistency with Community Connection
Cultivating Passion and Purpose: The Power of Rituals in Business
Create a Zappified Customer Experience - 5 Service Steps Courtesy of Zappos
Silo Busting Your Way to Customer Loyalty and Referrals
Customer Care vs. Speed of Service: Finding the Right Balance
Driving Customer Experience through Personalization
Starbucks - A Guide to Fostering Customer Connection
The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips
How to Finish the Year Refreshed & Engaged - Reflecting and Revitalizing
Navigating the Holiday Rush with a Relationship-First Approach
Customer Experience Excellence Hinges on Knowing Your Competencies
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
Thankful Leadership - Why & How to Develop a Grateful Culture
Integrating AI & Human Service Across the Customer Journey - How to Win Repeat Business
Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money