Episode 149 - Empathy in Marketing with Pat Timmons
In this episode of the podcast, Bob Cargill's Marketing Show, Bob talks to marketing professional and author, Pat Timmons, about his new book, Feel Something, about empathy in marketing and how understanding the feelings of your audience members can help you level up each phase of the buyer journey.
About Patrick Timmons
Patrick Timmons is a “swiss-army knife” in marketing, with industry experience in tech, music business, advertising, and PR. His passion for marketing began at Emerson College, where he acquired a bachelor’s degree in marketing communications and entrepreneurial studies. He then studied at Berklee College of Music and received a master's degree in music business with a focus on independent musicians.
While marketing is a strong passion for Patrick, so is getting to know people and understanding why people do what they do. Being immersed in social media marketing, Patrick noticed an urgent need for empathy. He then began his journey to understand and develop a new focus of marketing: Empathy Marketing.
AMA Boston, Leadership, Marketing, Social Media and More with Emilee Cocuzzo
How Can Your Products and Services Bring People Together?
Personal Branding: Encourage People to Take Pictures of You
Are You a Double Threat on Social Media?
The Continuation of My Teaching Journey, AMA Boston, the Domino’s Free Pizza Campaign, Coach Prime and More
Answering Questions about Social Media from Northeastern University Grad Students
Teaching Marketing, Social Media, Business and Other Things on My Mind
A Great Football Coach, A Great Personal Brand
Personal Branding, Marketing Trends, Social Media and More
Let Go of the Message
Lift Others Up on Social Media
Threads, AI, Personal Branding, Church and More
Teaching, PR, Inspirational Stories and More with Kim Ring
The Boston Marathon, a Megaphone, Weather Forecasts and More
The Importance of Having a Personal Brand
Selling Ice Cream, Attending Church, Teaching Marketing and More
Making It a Pleasure, Not a Pain, for Your Customers and Clients
Agency Life, Qualitative Research, Walking, Flying and More with Casey Mohan
Social Media, Samuel Adams and More
How to Crush It on Social Media with Kris Bryant
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
The Goal Digger Podcast
MarTech Podcast ™ // Marketing + Technology = Business Growth