Big Screen Symposium & Script to Screen
TV & Film
H
He aha te mea nui o te Ao? (What is the most important thing in the world?) He tangata! He tangata! He tangata!
People (audience), people (publicists), people (creatives)
Who is your target audience? How do you know? Statistics or Intuition? How does what they think, feel and do connect with the story you have to tell, and how can you transform that alignment into a devoted throng?
In this session A IS FOR AUDIENCE Gemma Gracewood who is Editor-in-Chief at Letterboxd, and a founding member of the Aotearoa Screen Publicists Collective spoke to Rueben Wiremu Senior Manager, TVNZ Marketing, Amatailevi Stella Muller Director at Bright Sunday and Stephen Smith Head of Audience Strategy at Radio New Zealand about Creating a Real Connection Between Your Story And Its Audience.
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland as part of the A-to-Z of Screen Publicity programme.
Big Screen Symposium 2022: Opening Keynote Addresses: Mana Auaha – Creative Power
Big Screen Symposium 2022: The Art of Adaptation with Shaun Grant
Big Screen Symposium 2022: Creating a Successful Social Content Strategy – with the Aotearoa Screen Publicists’ Collective
Big Screen Symposium 2022: In Conversation with Neil Gaiman: From Writer to Showrunner
Big Screen Symposium 2022: Screen Industry Worker’s Bill: What is it and what will it mean?
Big Screen Symposium 2022: NZ Film Commission Presentation
Big Screen Symposium 2022: In Conversation with Toa Fraser
Big Screen Symposium 2022: In Conversation with Destin Daniel Cretton
Big Screen Symposium 2022: Case Study: Kid Sister
Big Screen Symposium 2022: Irirangi te Motu / NZ On Air Address
Big Screen Symposium 2022: Case Study: Production Design with Grant Major – The Power of the Dog
Big Screen Symposium 2022: Story Techniques: Insights from the World of Games and VR
Big Screen Symposium 2022: Ngā Aho Whakaari presents...Weaving the Future of Māori Storytelling
Big Screen Symposium 2022: Sustainable Productions with Greenlit
Big Screen Symposium 2020: Keynote Addresses on the theme Transforming Culture
Big Screen Symposium 2020: A conversation with Finola Dwyer on the making of Brooklyn
Big Screen Symposium 2020: Case Study with Sam Kelly and Vicky Pope - Savage
Big Screen Symposium 2020: In Conversation with Scott Ryan - Mr In-between
Big Screen Symposium 2020: NZ On Air Address
Big Screen Symposium 2020: Panel Discussion - Indigenising the Workflow
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