If you're B2B and have marketing automation, how do you know you're managing it and optimizing the platform correctly? It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.
I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories
ROI Recapture Strategies and Site Visit Data Tracking
Optimizing the sales funnel from clue to close
The Power of Social Proof: How Video Testimonials Can Boost Your Sales
Compelling, shocking, video creation that works
Account-Based Marketing & B2B Strategy Discussion
A discussion on email messages that engage and sell
Finding Clues That Your Prospects Have Needs with Lead Magnets
A Recap of the new book: The Revenue Zone, with Tom Burton
Conversion Rate Optimization. The Strategy. The Keys.
Optimizing Your Message; Generate More Leads
The strategic and technical side of cold email deployment for outbound marketing
A Podcast about Marketing Podcasts. How and Why
The Importance of Data Management in Revenue Growth
A Discussion about Revenue Ops, and how ths role contrbutes to business growth
Programmatic Display Advertising. Strategy-Tactics-Results
How the right words and messages drive increased conversions. Trust!
Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together
The Importance of Customer Lifetime Value (CLV) metrics
Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B
Lead Nurturing Content Strategy with Marketing Automation
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The Commercial Edge: Unleash the Power of People
The Marketing Architects
Right About Now with Ryan Alford
Marketing School - Digital Marketing and Online Marketing Tips
CMO Confidential
The Agile Brand™ with Greg Kihlstrom