The Fractional C-Suite Retreat
Business:Marketing
Jennifer Zick is the Founder and CEO at Authentic Brand. Being a fractional professional requires walking the line between supporting your client and telling them what they need to change, and Jennifer sees how all of this works. She sits down with host Joseph Frost to talk about some of the latest innovations she sees in the c-suite.
Takeaways
Quote of the Show:
05:46 “I say there's two questions to ask. It's who do we want to matter to and why should we matter to them? And then how do we intersect their world in a way that's meaningful and relevant. And when we get to that point of intersecting their world, instead of then what do we pitch them, it's how do we help them?”
Links
Ways to Tune In
Mastering Evolving Customer Expectations - Damian Kernahan - Fractional C-Suite Retreat - Episode #62
Leveraging AI and Overcoming the Founder's Conundrum- Nikhil Hunshikatti- Fractional C-Suite Retreat - Episode #61
Scaling Success: Strategic Marketing and Team Synergy - Jason Parker and Dave Blanchard- Fractional C-Suite Retreat - Episode #60
Navigating the AI Revolution in Marketing - Kim Jackson - Fractional C-Suite Retreat - Episode #59
The Future of Business Strategy - John Lund - Fractional C-Suite Retreat - Episode #58
Leading with Heart - Maura Kautsky - Fractional C-Suite Retreat - Episode #57
Creating Meaty Content - Wendy Lieber - Fractional C-Suite Retreat - Episode #56
The Six Truths of Marketing - Marguerite Yeo - Fractional C-Suite Retreat - Episode #55
Focusing On The Future Of Marketing - Ken Acer - Fractional C-Suite Retreat - Episode #54
Focusing on Retention - Nanda Grandison - Fractional C-Suite Retreat - Episode # 053
Working Hand in Glove - Aditi Karandikar - Fractional C-Suite Retreat - Episode # 052
Championing Client Experience - Chad Person - Fractional C-Suite Retreat - Episode #51
Riding The Waves Of Change - Julie Noonan - Fractional C-Suite Retreat - Episode #50
Foundations Of A Fractional Professional - Nancy Fox - Fractional C-Suite Retreat - Episode #49
Creating Meaningful Employee Relationships - Mark Ratafia - Fractional C-Suite Retreat - Episode #48
Finding Your Fractional Fit - Sean Dockery - Fractional C-Suite Retreat - Episode #47
Teaching The Students Of Sales - John Chapman - Fractional C-Suite Retreat - Episode #46
Writing Out Your Culture - Adi Klevit - Fractional C-Suite Retreat - Episode #45
Data-Driven Marketing - Stacy Kamigaki - Fractional C-Suite Retreat - Episode #44
Creating Cultural Moments - Neil Emeigh - Fractional C-Suite Retreat - Episode # 43
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