The Sports Entrepreneurs Podcast by Marcus Luer
Business:Entrepreneurship
Andrew Craig, is a true industry veteran, from being an early executive member of ISL Marketing to rising to Deputy CEO, to leading CART as their CEO to a successful IPO, before spending the last 20 years as Consultant with his own business (The Craig Company) across successful Olympics Bids, International Sports Federations and motorsports.
Key Highlights
About
After an early career with Nestlé and in advertising, Andrew Craig moved to sport when he joined senior management at ISL Marketing in 1983. Responsibilities included work on the FIFA World Cup prior to focusing on the successful development of the International Olympic Committee’s global marketing program.
In 1994 Craig was appointed CEO of Championship Auto Racing Teams in the USA. Craig executed a successful IPO for the company on the NYSE in 1998. He consulted on the negotiations for the F1 Grand Prix in Baku. He served as Vice Chair of the FIA Touring Car Commission from 2008 to 2015 and as a Member of the FIA Endurance Racing Commission from inception through until 2018. Currently Craig is Permanent Representative in North America for the FIA World Endurance Championship.
Craig has extensive involvements in the Olympic World. He worked on four winning Olympic bids - as an advisor on Vancouver 2010 and as Senior International Relations Advisor on London 2012, Sochi 2014 and Paris 2024. He was an advisor to the International Golf Federation on its campaign to become an Olympic Sport and as Senior Advisor to United World Wrestling on its campaign for reinstatement in the Olympic Games. He served as Senior Advisor to the European Olympic Committees on the development of the European Games and served on the European Games Coordination Commissions for the 2015 and 2019 editors. Craig is Senior Advisor to World Lacrosse on its long term campaign for Olympic inclusion.
Craig serves on:
The Advisory Board of "Wait Time" (http://www.thewaittimes.com); a tech start up that optimizes service times at sports venue concessions and other time critical locations.
As a Director of “HookIt”from 2007 to 2017 and continues as an Adviser to the company. “Hook It” connects athletes with brands and measures athlete engagement through social media in real time. (www.hookit.com)
As a Director and Founder of Sport at the Service of Humanity (www.sportforhumanity.com)from 2014 to 2020.
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Alan Pascoe, "Father of UK Sports Marketing"
Paul Barber, "Premier League CEO Of The Year"
Peter Draper, ”UK Sports at Heart”
Zack Sugarman, ”AI Powered Lead Generation”
Jason Masherah, ”Trading Cards & Beyond”
Andrew Ryan, ”FIBA Media - FIBA World Cup 2023”
Guy-Laurent Epstein, ”Deep Dive Into UEFA”
Paul McVeigh, ”Premier League Psychologist”
Jerome Valcke, ”Back Alive”
Alex Inglot, ”Esports Commissioner”
Misha Sher, ”Brands in Sport”
Ben Nichols, ”Padel Unpacked”
Simon Chadwick, ”Birds Eye View on Sports”
Leigh Steinberg, ”Real Life Jerry Maguire”
Andrea Radrizzani, ”From Milan to Asia to Leeds”
Tracy Benson, ”From Athlete To Entrepreneur”
Steve Patterson, ”Four Decades across US Major Sports”
Gagan Palrecha, ”Sports NFT’s & More”
Damian Willoughby, ”Talking Football & Esports”
Sandy Brown, ”American Sports Broadcasting Nomad”
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