PIMtalk® - The product marketing podcast
Business:Marketing
In this episode we are talking to Mark Smith, CEO and Chief Research Officer at Ventana Research about the ROI of PIM and how you can build a business case around PIM. Mark shares experiences from his research and gives us insights into trends and implications. Thomas also realizes something about PIM that he has to tell his kids.
We’re always looking for new guests and topics! If you would like to recommend a featured guest or topic on the PIMtalk podcast, don’t hesitate to email us at PIMtalk@inriver.com.
Want to know more about PIM? Download this free Whitepaper!
Field Theory [Series 1]: How to land inriver successfully within your organisation - an introduction
59. Being new to PIM and how to grow and find your role
58. How to rank and sell on Amazon
57. Behind the scenes of PIMpoint Digital 2020
56. PIM and User Generated Content
55. PIM and 3D visualization, product configuration and augmented reality
54. How to justify a PIM investment as well as PIM benefits for the furniture industry
53. Best-of-Breed system architecture for marketing and product information
52. Ask Mathijs about E-commerce and the Benelux market
51. PIM, SEO, Content Marketing and B2B Influencers
50. PIM and luxury E-commerce with Tom Davis at Cartier
49. PIM, POS and Digital Signage from a vendor and a customer perspective
48. The digital customer meeting
47. Understanding the Amazon universe with Brian Beck
46. Open source vs SaaS and Best-of-breed vs Swiss Army Knife
44. The move from tactical to strategic PIM
43. PIM and E-commerce integrations
42. FINFO - Speeding Time to Market and Content Effectiveness
41. Turning marketing outside-in to be a more customer centric company
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