If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now.
But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling.
In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so.
Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth - even during a pandemic!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Home Service Marketing Mastery with Amber McKee
Navigating Marketing to Make a Mark in the Trades Industry
Maximizing Call Center Efficiency with David Powers
Navigating Economic Downturns: HVAC Industry Insights with Matt Michel
KPIs For Your Internal Marketing Team with Matt Tyner
Meet Nuve – Your New Secret Weapon for Lead Generation
Making The Most of Tradeshow Season with Bill Rossell of Home Service Freedom
Seeing Blue Collar as an Option
Fit in or Stand Out with Dan Antonelli
The Importance of Knowing Your Why
Increase Sales By Educating Your Customers Online
1+1=3 When Traditional & Digital Marketing Work Together
Marketing Real Talk: Garage Door Guerrilla Marketing
Virtual Reception: Meet Jill’s Office
A New Way to Train
Rival x Rogers: Get to know Eric Thomas
Morning Marketing Update
Understanding Metrics: Having Clarity & Data
Entering Growth Mode
Implement and Execute
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The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast