DMOU: Destination Marketing Organization University
Business:Management & Marketing
Destination Marketing has never been more politicized…but recent budget attacks have actually indicated a path forward in the way we communicate the value of what we do. Destination International’s Jack Johnson shares the research behind the new lexicon that DMO pros will need to employ to establish Destination Marketing as a Community Shared Value. You’ll also hear Jack’s take on refining our message from one of logic and fact to one utilizing emotion in order to capture the imagination and support of residents and community leaders.
And, to see Jack's presentation on the subject from this year's Annual Convention of Destinations International, click HERE.
141: Denny Edwards • Driving Destination Defining Development
140: Ed Tomasi • The Promise of Esports
139: Maura Gast • "If You Build a Place" Turns 15
138: Sarah Miller • Entering the NIL Arena
137: Mary Kay Wydra & Caroline Boland •Sister Cities Maximized
136: Sophia Hyder Hock • The Expansion of EDI to Embrace Social Inclusion
135: Scott McCrea • Engaging the Local Community
134: Leslie Miller • The PR Goldmine of Inviting ET to Lexington
133: Cheryl Kilday • Combining the Best of Both Worlds
132: Randy Fiveash • Reflections from Over 45 Years in the DMO World
131: Stacy Ritter • Welcoming in an Unwelcome Environment
130: Joshua Schamberger • Playing on the World Stage
129: Leah Chandler • The Renaissance of Puerto Rico’s Brand
128: Josiah Brown • Selling (Not Telling) Our Stories
127: Fred Dixon • The Chair’s Agenda
126: John Groh & Dave Herrell • The Story Behind Illinois’ 12-Year Battle to Pass Tourism Improvement District Legislation
125: Rick Antonson • The New Book and Rick’s Take on the Future of Destination Leadership
124: Brook Kaufman • The Eclipse, Running for Public Office and Stepping into a New Community
123: Sherrif Karamat • On How DMOs are Missing the AI Opportunity
122: Kelly Barbrey • Destination Ambassadors Elevated
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