Scot talks about working with clients to determine if they want to move forward and embark on the fun and adventure of developing a new product. He talks about his approach to research and how to define what the market needs are and how to mitigate the inventor's risk.
Hamish talks about the background work involved in developing brands and names for new products. Find out why a pragmatic and cynical approach is best to ensure success.
Show me the money! We discuss marketing as a tool to create need and position a product to assist in consumer purchasing and pitching to multinational investors.
Special Guest: Helen Brown
Special Guests: David Cotton and Stewart Gow
Concept is King
Staging & Launch Strategy
People Skills with Special Guest, Mark Thomson
Cybersecurity & The Coronavirus
Brand Guidelines: Waste of Time?
Entrepreneurs : What It Takes
Invention vs Industrial Design
Mindshare vs Marketshare
Special Guest: Sarah Barnes
Special Guest: Allan Morris
Fundraising. ‘Money is Project Fuel’
Belinda Vesey-Brown | Part 3
R&D Grants & Tax Rebates
Crowdfunding, Company Structures & Tax Rebates
The Naming Episode: The ‘Black Art’ of Creating Names
Belinda Vesey-Brown | Part 2
Belinda Vesey-Brown | Part 1
Brand Structures
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The emPOWERed Half Hour
The Commercial Edge: Unleash the Power of People
Organic Marketing Simplified- Business growth strategies, SEO marketing, SEO tips, podcast SEO, make money podcasting
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle