Don’t Sell Your Product or Service On Your Podcast. Sell This Instead.

2020-12-15

One of the greatest things the Internet has given us and continues to give us is connection to options. No matter what you're looking for, whether it be a product, service, brand or company, podcast, blog post, video, or general information, everything you need is right at your fingertips.But this also means that the space in which your brand exists can be crowded and noisy, making it difficult to stand out. In today's business landscape, simply having a product or service is just table stakes. In order to succeed, you need to focus on...

One of the greatest things the Internet has given us and continues to give us is connection to options. No matter what you're looking for, whether it be a product, service, brand or company, podcast, blog post, video, or general information, everything you need is right at your fingertips.

But this also means that the space in which your brand exists can be crowded and noisy, making it difficult to stand out. In today's business landscape, simply having a product or service is just table stakes. In order to succeed, you need to focus on engagement, community building, and becoming part of your customer's everyday lives.

On Episode 62 of Pod Theory, I'm going to explain why you shouldn't exhaust yourself doing nothing but selling your product and/or service on your podcast. I'm also going to share what you should be focusing on instead and what will help you establish a stronger connection with your listeners and, ultimately, amplify your brand voice to a wider base.

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MUSIC CREDIT: Theme music for Pod Theory - Big Vision - via purple-planet.com

Like what you heard on this podcast? Then you'll LOVE what's happening on Bombtrack Media's flagship show, Let's Blow This Up! Connect with the show at bombtrackmedia.com/letsblowthisup. It's time to get explosive!

Thank you for being part of the Podcast Theory experience! While this podcast has been retired, I invite you to join me on my current podcast, Let's Blow This Up - another show dedicated to helping you dominate at the podcasting and content creation game!

Past seasons of this podcast include:

Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)
Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)
Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)
Season 4: Tips and strategies for podcast success, recorded via livestream and repurposed into podcasts for your listening pleasure

Current Theme Music courtesy of Alex Grohl via pixabay.com

Podcast Theory is A Bombtrack Media Production