How Apple Become the World’s Most Recognisable Brand in The World [Apple Brand Case Study - Part 1]

Apple Brand Strategy | Branding Case Study [Part 1] - Watch the video version - https://youtu.be/3u-Dm--FXHo

In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.

Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.

In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.

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