It Takes Two to Tango: When Marketing and Sales Unite

We’ve all heard the phrase, “It takes two to tango,” but have you ever thought of how it applies to sales and marketing? This year B2BSMX, a show usually attended by marketers, opened attendance to include sales professionals as well and show how the two departments can really work together when it comes to events. In this episode, host Alyssa Peltier is joined by two guests, Brian Ludwig (aka Luddy) SVP of Sales at Cvent, and Greg Jackman, a manager on the Cvent demand generation team, to share the takeaways and trends they learned from B2BSMX.