118: Content Code: Mark Schaefer on Igniting Your Content Marketing with Sharing, Trust & Emotional Connection

Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them?  Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing?  If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author...