Are Women Still Fighting for Leadership in the Wine Industry? | Tracey Mason

2024-09-19

What is it like for women to break into the male-dominated wine industry? For Tracey Mason, a trailblazer and Senior VP of Vintage Wine Estates, the journey has been anything but easy. Despite women being the majority of wine consumers, they still hold fewer key leadership roles in this industry compared to men. Today, Tracey shares her experiences as a woman navigating this industry. She talks about the importance of authenticity in leadership and how she’s using her position to elevate other women in the industry. If you’re curious about what’s next for women in wine, ...

What is it like for women to break into the male-dominated wine industry?

For Tracey Mason, a trailblazer and Senior VP of Vintage Wine Estates, the journey has been anything but easy.

Despite women being the majority of wine consumers, they still hold fewer key leadership roles in this industry compared to men.

Today, Tracey shares her experiences as a woman navigating this industry. She talks about the importance of authenticity in leadership and how she’s using her position to elevate other women in the industry.

If you’re curious about what’s next for women in wine, tune in now and get inspired by Tracey’s story.

Let’s jump right in!

Key Takeaways:

Introduction (00:00)

Meet Tracey Mason (00:38)

The gender dynamics in the wine and spirits industry (02:33)

Elevating women in leadership roles (05:24)

Challenges for women in the cannabis industry (09:00)

Importance of authenticity in leadership (16:28)

Raising a diverse family (17:51)

Tracey’s recent speaking engagement (25:52)

The impact of personal experiences on brand advocacy (36:44)

Sustainability initiatives in the wine industry (46:48)

Additional Resources:

👉Learn more about Wine Talks: https://www.winetalkspodcast.com/

👉Watch the YouTube full episodes: https://www.youtube.com/watch?v=EcE_nUpOKHY&list=PLVPoDzlH3_n8rqmofwcCQvOi_3Ci66bu_

👉Subscribe to our YouTube channel: https://www.youtube.com/@WineTalksPodcast?sub_confirmation=1

👉Visit Vintage Wine Estates: https://www.vintagewineestates.com/

👉Connect with Tracey on LinkedIn: https://www.linkedin.com/in/masontracey/

Watch or listen to this episode:

🔸Interview with Emilia Nardi: https://youtu.be/WrEXMX4eSSU

Let’s Connect:

🍷IG: https://www.instagram.com/winetalkspodcast/

🍷LinkedIn: https://www.linkedin.com/in/paul-kalemkiarian-a792914

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Wine Talks with Paul K is the ultimate podcast for serious wine lovers who want to know everything about the wine business. Whether you’re a novice or an expert, this podcast will introduce you to the wonderful world of wine, one story at a time.

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