#50: Refining Your Value Proposition

Episode 50: Refining Your Value Proposition

Join Josh and Garrett as they help Elana, an FCN Launch member, work through her value proposition!

Top takeaways:

1. Human attention spans aren’t very long, so your value proposition needs to be concise!
2. A concise value proposition tells someone what you do and also takes you out of it so they can think about how they relate to it.
3. The words “financial coach” don’t mean anything (or at least anything consistent!) to 99.9% of people out there!
4. Consider whether your answer/words will encourage the conversation or make the other person feel judged. Your words should reflect what your ideal client thinks.

Want help building or growing a successful financial coaching business? Find resources below based on where you’re at in your journey:

• Deciding whether Financial Coaching is right for you? Join our free Facebook Community with over 5000 current and aspiring financial coaches! https://www.facebook.com/groups/financialcoachescommunity
• Already decided you’re going to be a Financial Coach and want to learn more? Get 30+ tips and best practices in our free 8-part email series! https://www.financialcoachesnetwork.com/pre-launch-email-series
• Ready to Launch your Financial Coaching business? Join FCN Launch, our step-by-step program that will help you successfully launch your business in four months and grow it to a consistent part-time income. https://www.financialcoachesnetwork.com/launch
• Looking for financial coaching software? Sign up for the interest list for FCN MoneyCoach, the premier cash flow analysis software for financial coaches and advisers. https://www.financialcoachesnetwork.com/money-coach
• Are you already coaching clients and want to grow your business to a full-time income? Join FCN Grow, our program that helps you scale your business to a full-time income. https://www.financialcoachesnetwork.com/grow