Branding! What's that got to do with being an artist? Well, in this day and age, it is often the difference between struggling or thriving as an artist. In other words, it's super important!
Successful artists have a strong sense of who they are and what they offer. This clarity and confidence is reflected in everything that they do. From how they put together an exhibition to the way they share their work online.
Building a brand is so much more than creating a logo, or setting up a website - your brand is the culmination of how people feel about you and what you bring to the world. It's emotional and powerful!
The more you understand your brand, the easier it is to connect with your ideal customers and ultimately grow your creative business. In fact, I would go as far as to say that investing time and energy into branding has been the single most important business decision that I have made in the past 12 months.
Yep, I am BIG on BRANDING and I think you should be too! In fact, in this episode I am sharing 7 questions to help you build your brand as an artist.
And to make it easier for you, I have created a free workbook with the questions and plenty of space for you to put your answers.
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Kelly Berghella - Becoming a Full-time Artist
Staying Motivated When Your Energy is Low
Wendy Solganik - When the Art is Piling Up
Marketing with a 'Less is More' Mindset
Ange Miller - Listening to the Cry of Your Heart
10 Tips to Improve Your Painting
Staying Healthy While Growing Your Creative Business
Andrea Soos - A Playful Process
5 Strategies for Selling Art Online
The Real Deal on Working Together
10 Tips for Painting a Big Canvas
Face Your Fears & Grow as an Artist (Part 2)
Face Your Fears & Grow as an Artist (Part 1)
7 Tips for a Website that Works!
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