I got the idea for today's episode after reading an article about how Scholastic, the popular children's book distributor, selects their titles and marketing campaigns. That got me to thinking about what successful authors do to sell more books, regardless of whether they're traditionally or indie published. It will probably come as no surprise to you that Scholastic and other successful authors do many of the same things. They may have vastly different budgets and differing levels of name recognition, but the principles they use and the habits t...
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