Case Study: Repositioning A Hotel-Booking App From ”Rooms” To ”Spaces” - Mayur Hola, Global Head of Brand at OYO

Mayur Hola is a former creative director who now runs India's OYO brand. OYO helps small- and medium-sized hotels sell their rooms. They've been winning a ton of awards for a campaign they made with The Script Room, including several at the 4As' Jay Chiat awards.

In this interview, Mayur takes us through the key decisions that led to this campaign, one that attempted to increase hotel bookings by showing people that hotel rooms can be used in many more ways than just for couples romances or for on-the-road business trips.

You can find Mayur here: https://www.linkedin.com/in/mayurhola/

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