Chris Kirby, Founder of Ithaca Hummus

This week's guest is the founder and CEO of Ithaca Hummus, Chris Kirby.Ithaca Hummus makes amazing hummus with minimal ingredients and maximum taste.

We talk about his journey from selling at farm stands in upstate New York to being in over 9,000 doors (with the final boss coming in October), the diversification of flavors, the importance of steady growth versus exponential growth, and a little lesson on Beanie Baby sales.