A Taste of Australia: Justin Giuffrida’s Quest to Elevate U.S. Coffee Culture

In this episode, Chris speaks with Justin Giuffrida, the co-founder and CEO of Citizens Coffee. With over $27 million in lifetime sales, Citizens Coffee is not just a café but a burgeoning lifestyle brand. Justin discusses the uniqueness of Australian coffee culture, which he is transplanting into the U.S. market with an emphasis on quality and community. Their rapid expansion in New York and Texas, coupled with a strategic approach to new markets, showcases their potential within the booming U.S. coffee scene. Justin also explores the future of Citizens Coffee, including plans for international licensing and a new venture into consumer packaged goods (CPG).

Highlights include…

• Justin’s background Citizens Coffee's Unique Selling Proposition (1:41)
• The Growing Market for Specialty Coffee and Breakfast (3:08)
• Citizens Coffee's Market Strategy and Expansion Plans (10:36)
• Challenges and Competition in the Coffee and Breakfast Market (14:46)
• Efficiency and Cost Advantages of Citizens Coffee (19:06)
• Future Projections and Investment Opportunities (26:20)